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What is up with this tournament title "the -bet-at-home Open"

Aside from the Atlanta tennis championships kicking off the US OPEN series tour the tournament of mention is the 'Bet-at-home Open in Hamburg.   It might be just me or maybe others feel this way ?  A online betting site (which by the way would be Illegal in the US due to non betting laws, I believe) is the title sponsor for a Professional Tennis Tournament in Germany.  It would almost seem that we are supporting gambling online this way.  You can read my post on my site at www.racketstringingtips.com.  I would welcome all comments.  I am trying to figure this out, and maybe I am wrong, but it just seems illogical.

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